“The old industry equation is broken. Success in the music industry is now based on direct engagement with fans, not pushing acts through radio and traditional media.

The purchase decisions of a critical mass of consumers has moved online. Their interactions can be accurately measured, reported, and used to make better decisions. That’s where we come in.”

With Next Big Sound you can easily watch the online audience of a music artist or band tracking the plays on last.fm and myspace and the general fan actions on the web. Really nice analysis project as a possible next step for the music industry.