Timo send this clip today which received a Gold Lion in Cannes. Amazing, stunning, unreal… Great story, quality, music and and and all realised by Stink Digital London. We still don’t know how this was done. Loop it to get the whole story.
“The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project’s biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsite’s loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.”
Here is the campaign website and here the clip in hi-res on Michael Fakesch’s site.
